Do you NEED Market Research?

#realitycheck Market Research can lead to procrastination. I've been there - I get it. In the beginning of creating a business all you hear about is your "ideal client" or "avatar". Describe them, identify them and where they hang out - essentially you are profiling and stalking. I understand the premise of doing this because it is helpful to know who you are talking to so you can understand their struggles and what they are trying to achieve. But DO you need to know this stuff prior to taking action? Yes and no. The thing is, once you are actually out there doing your thing this will likely change, at least a little. You don't REALLY know how your business will develop and evolve until you

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